There are certain important factors that need to be kept in mind when creating a real estate agent website – your website needs to have good content and have good SEO. However, a very crucial point of making real estate websites or any website in general, is to provide a user-friendly experience.
Lead generation and ultimately making sales is the final goal of your website, but you only achieve that if the people visiting your website find it easy to navigate, and then feel as if the business is professional enough to provide them a good online experience.
Here are 5 ways to help create a user friendly listing experience in real estate.
নিচের যে অংশ থেকে পড়তে চান, ক্লিক করুন:
Property Details
Buying a property is a big investment, and you can not expect people to consider a property without being able to easily get the details on that property.
If you create a barrier of time and effort before people can get the information on the property, people would not be inclined to contact you. However, if you place the information in already, people who want that property will have even more interest, and be inclined to contact your business.
Visual Representation
Provide visual representations of the property and its surrounding in order to help people get an actual idea of the property. There is only so much information that you can get in real estate from “3 bedroom home, with 3 bathrooms and a kitchen, with marble flooring”, people need to see it to know if it fits their wants and needs.
Placing in images and virtual tours of the property will allow people to get a very in-depth look at the property without being inconvenienced. You can even place in video embeds from YouTube or have videos on your website about the property, making it a lot more interactive.
Neighborhood Details
A very important factor of investing in a property is knowing the lay of the land. No one wants to jump into an area without knowing what’s nearby. It helps to know what convenience stores, parks or recreational activities are close to the property – and this may help in the sale.
Unique Property Features
Properties with unique views should be highlighted and this is what allows for sales to happen faster. If for example a property is near the beach and has an amazing view, make sure to mention that and leave some pictures.
Selling properties can sometimes be hard and take time, but if you provide the right knowledge on the property, such as features that make a property unique, you will speed up the process.
Information on Owner
Building credibility is very important in real estate websites, since you are dealing online. For someone to go through your real estate agent website, and think that they want to invest in a property, they need to know that the property is safe.
Provide the necessary information on the owner and leave in details on how to contact you as well, so that people trust you and find you reliable.
Conclusion
There are various factors that can help in real estate – whether you are dealing with property listings or you want people to sign up to your real estate CRM. Make sure people find your website easy to use and see that it was made for them to find easy to use.
